Stop Vaping // Spring 2024

Capstone: Branding // Print // Digital

To combat the misconception that vaping is a safer alternative to other vices, for my capstone project, I developed an interactive online campaign platform offering educational resources, peer support forums, and progress tracking for those quitting vaping. I centered my campaign around the idea that less harmful does not mean safe. Using testimonies from peers I was able to make this campaign impactful with real life stories from students who chose to stop vaping.

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